5 Tips for Attracting Talent to Your Startup

by Azadeh Williams

2 min read

Getting your business off the ground can be demanding enough, but finding and retaining a team of talented staff creates a new set of challenges. The strength of your staff can make or break your startup, so it’s important to have a clear hiring strategy from the outset.

Create an Attractive Work Culture

One of the most effective ways to attract top talent is to create a positive work culture – one where employees genuinely want to work with you and engage with the business brand identity. Happy employees make for a happy company! By demonstrating that you will respect the development of your staff and can be trusted to nurture their talent while at the same time rewarding their efforts, your leadership style will naturally generate interest from top performers.

Focus on Roles That Maximise Influence and Impact

You may find it difficult to fill every position your company needs at first, so place your best employees in positions of optimum influence. One of the worst employment moves a small business owner can make is disengaging from the hiring process and disregarding key leadership roles. It’s therefore critical to carefully evaluate your applicants’ emotional and intellectual intelligence in order to decide how well they will fit within your business structure and ethos moving forward.

Create a Desirable Job Description

Be creative with your job description. Make it clear you are searching for not only a particular skill set, but that your business is a great place to work, with a robust management structure and competitive remuneration. Even if your ability to pay a very high salary is limited, many top performers will still be attracted to the role if they know they will be inspired, mentored and their skills developed and rewarded in the long term.

Advertise Strategically

While traditional recruitment sites are still a viable solution for attracting applicants, they may not be the most strategic way to attract talent. LinkedIn, Twitter and Facebook have opened up powerful avenues of expanding your search pool, while at the same time helping you target a more specific set of people with desirable skills. LinkedIn even has tools available for you to search and reach out to potential candidates, rather than sitting back and waiting for applications.

So make the most of what social media has to offer. Build connections regularly and actively engage in conversations on social platforms.

A social-savvy organisation that tweets regularly, posts engaging content on LinkedIn and updates news on their website will also naturally attract the right talent. This is because effective social behaviour shows both a forward-thinking attitude and transparency, and can make your business look more credible and desirable through the eyes of potential employees.

Scouting Never Stops

Attracting and retaining talent is an ongoing journey. Although you may have filled key roles within your business, staying connected with the next generation of business leaders and influencers is essential for attracting and retaining a robust team. So keep an ongoing list of potential hires and stay in touch with them in an engaging way.

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